There is a major difference between profile and custom parameters that i
dont see being pointed out in earlier replies.Custom or Page parameters
are name/value pairs passed in directly through page code that are NOT
stored in the visitor's profile for future use. Page parameters are
useful to send additional page data to Target that does not need to be
stored with the visitor's profile for future targeting use. These values
are instead used to describe the page or the action the user took on the...