since ‎28-06-2016
‎15-12-2020
abhinavs3505546
Employee
Re: Custom parameters vs Visitor Profile
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abhinavs3505546

Employee

abhinavs3505546
- Adobe Target
There is a major difference between profile and custom parameters that i dont see being pointed out in earlier replies.Custom or Page parameters are name/value pairs passed in directly through page code that are NOT stored in the visitor's profile for future use. Page parameters are useful to send additional page data to Target that does not need to be stored with the visitor's profile for future targeting use. These values are instead used to describe the page or the action the user took on the...

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