Hi @bjoern__koth - Knowing that Jen is extra busy at the moment. Stepping in and hoping that this at least partially helps. I'm not as knowledgable about Activity Map, but I went and found some of her past posts about it. I know she knows a LOT about Activity Map.Hope this puts you on the right p...
Hi @giar1 ,
I know I have not always been the best with regex. However, there is this awesome post by one of my fellow Adobe Champions (@Andrew_Wathen_ ), that I believe may help you out.https://experienceleaguecommunities.adobe.com/t5/adobe-analytics-blogs/supercharge-your-classification-rule-buil...
@Jennifer_Dungan I feel like this is an opportunity for improvement in the area of functions within the calculated metrics or the comparisons within segments themselves. It's a simple function in Excel, so why not have it as a function in Adobe Analytics as well, right?@ChristineNe1 If anything, I ...
Yes, we have also learned to never compare the two, because Adobe Analytics performs differently than GA, to the point that GA's data is oftentimes inflated, more often than not when compared to Adobe's. To Jen's point, those are ALL valid.
You could use GA as a guide - MAYBE, but Adobe will defini...
@TampaTodd @jlatin
It's been a while since this post was updated, but I'm glad to see #Adobe addressed it. NOW, you can go to Edit Preferences:
Select the section for Freeform Table, and then select the items you want or don't want to be defaulted in your Freeform Tables from the start. It's mad...
Hi @PrakashR,A lot of these answers can be found in the online reference material:https://experienceleague.adobe.com/docs/analytics/technotes/unspecified.html?lang=en
The reason Unspecified appears is because any data that has not been specifically identified by the Marketing Channel Processing R...
@sandhyasandheep I like to keep this particular blog referenced for just this specific reason:Conversion Variables – Part I [Inside Omniture SiteCatalyst]
You will notice that it's a bit dated, but the information is still good, and it was written by one of our favorite veterans in the business.
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@kristenj7241754 This is something we've been talking about doing in an upcoming Adobe Analytics User Group meeting. We also regularly have Office Hours, and we are always open to questions about these kinds of things, especially if they are asked beforehand when we send out our pre-meeting surveys...
Hi @franzli,
@Jennifer_Dungan's answer is spot on, because of the behavior of Visits. Taking this into account, you may consider looking into changing your attribution model against your metric, depending upon your needs.This article may provide some additional insights to assist you:Understandin...