If all you have is Adobe Analytics, the simple answer is no. Adobe Analytics does not have a "destination" feature to export any cookie-based segment/audience to other systems. You need to have Audience Manager or RT-CDP to do so. One possibility is sharing known users from AA to Google/Facebook usi...

My answer could not be helpful in this case. But my suggestion is always to use metrics for capturing numeric values. So you can freely create segments with different types of range, and perform calculations, and there are a lot more custom metrics to use than dimensions. Information like income ran...

As mentioned by @abhinavbalooni, they are just different approaches to data collection. You may think about the existing AppMeasurement and new WebSDK tracking is taking mass transit or driving to the office. Most of the analytics data should not be impacted, and calculations happening on the AA sid...

From the combination of target activity/experience, CTA, and visits. It gives you the number of visits where the users are exposed to the target activity and then click on CTA. As mentioned by @yuhuisg, target activity/experience are visit-specific dimensions, so you will get the count if the users ...

Simply saying no need to reapply any filtering, condition, or segmentation in AA. AT activity and experience are two more conversion variables passing from AT to AA for reporting. Only visitors satisfying the Target activity will be exposed to that and carry the activity/experience into AA.

As mentioned by @Jennifer_Dungan, there is no true universal data layer and you need to design and create one that is most suitable to your business and analytics philosophy. However, you may try to refer to some XDM schema provided by Adobe to get some ideas if you are planning to move into the AEP...

For not using Exist, because all visits will exist at the end. If you pull a simple daily number of visits and exits (same for entries), they are the same. The exits and entries are used with other dimensions to tell which element in the dimension contributes to an entry or exit, but not for an aggr...

Two more considerations to formalize your naming convention. there are not only rules in Adobe Launch but also data elements, events, conditions, and actions where you may want to have some kind of naming convention for all of them.make the naming convention easy to search for. There is a search fun...

Ha... absolutely agree. My brutal and impolite term to describe the AEM's integration with ACDL is useless, especially when the data emitted into the data layer are mostly technical AEM information instead of the business context the website visitors interact with. That integration creates more prob...

This may sound easy if looking from a database point of view, just query the table group by page and select max(date) and return a table with two columns   pagemax date   However, date is a dimension in Adobe Analytics and we cannot perform any function on it, so your request is a bit complicated. T...