I found this quiz very unhelpful and frustrating.  I thought the questions were poor and the answers even poorer.  Anyone else have a reaction?  By the way I passed, but I took it twice and 60% both times.  I purposely changed answers the second time to try to get either a better or a worse score!?!...

On Page 11 of the CCMO lab book I found a step that I could not figure out how to do.  The step is Exercise 2 > Part 3 > Step 2cI could not find away to assign a campaign to myself.  Also, I do not believe that the video for this chapter mentioned this step.  If I am wrong (and I probably am) can so...

This does not answer your question which is an important one.  But as an aside in the direct mail marketing world there are obvious natural costs to a poor marketing strategy.  In the physical world such poor marketing strategy as you describe would result in the company soon being out of business b...