With Authentication (ON):Requires Adobe IMS access token (JWT or OAuth).Secure and recommended for production.Token sent via Authorization header.Ensures controlled and auditable access.Without Authentication (OFF):No token needed; simpler setup.Suitable for development or testing only.Not secure — ...

Yes, the Geolocation and Network Lookup in AEP DataStreams is done primarily using the IP address of the incoming request.Use case-If you enable Country, City, and Connection Type:A hit comes from IP 103.45.131.3Adobe resolves it to:Country: IndiaCity: PuneConnection Type: BroadbandISP: Airtel

@MarkVictoria You  can use raw counts (Fallthrough and Fallout) and create a calculated metric for accurate trended fallout.Trust the overall fallout % (e.g., 60.8%), not the average of trended percentages.

@riballor Yes, changing the identity mapping (e.g., from email to phone) can impact how audiences behave at the destination — especially if the same audience segment continues to be updated or refreshed.I will suggest you to If possible, don’t change identity mappings mid-stream without re-evaluatin...

First, create a calculated metric for Return Visit Rate. Then, create two segments:Segment 1: Users who watched the livestream (based on an event like livestream_view).Segment 2: Users who visited the site after watching the livestream, within a defined timeframe (e.g., 7 days).Next, set up two tabl...

To pause or control the audience refresh from AEP to destinations like The Trade Desk or Adobe Target:Deactivate the Segment: Temporarily deactivate the segment in AEP to stop the flow of new profiles to the destination while keeping the audience activated. The audience will still appear in the dest...

You can refer to the following thread which addresses a similar query: https://experienceleaguecommunities.adobe.com/t5/adobe-experience-platform/ecid-not-visible-in-debuggers/m-p/709040@Saiteja_1225  Hope this helps clarify your question!

To create streaming audiences in AEP when real-time action is needed (e.g., personalization, triggered journeys). Use batch audiences for scheduled campaigns or reports that don’t need immediate updates.Batch audiences are often created in the evening to:- Avoid peak processing times- Ensure full-da...

To create a relational schema in Adobe Experience Platform (AEP):1) Create two schemas: a Profile-enabled main schema and a non-Profile lookup schema.2) Stitch them using the “Add Relationship” option by matching a common key (e.g., customerId).3) Ingest data either:Separately (recommended): Upload ...