This happened all in the same call: And yes, they used the Common Web SDK Plugins extension. I'll circle back with the implementation team - they clearly did something wrong! 

This also does not make sense to me: 

Thanks Jennifer. The super odd thing is that this was all firing on one beacon call: timeSinceLastVisit = newvisitor, Repeat Visitor, Visit number=3

My data on one account shows Visit Number 3, but New Visitor.  And on another account shows timeSinceLastVisit = newvisitor, Repeat Visitor, Visit number=3What's going on?