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Adobe Employee
isinhaAdobe Employee
Adobe Employee
May 15, 2024
Question

Visit Number not showing the correct data

  • May 15, 2024
  • 2 replies
  • 1857 views

How does the Visit Number dimension work in Adobe Analytics? Does it take into account the reporting time frame or the lifetime of the visitor?

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2 replies

pradnya_balvir
Community Advisor
pradnya_balvirCommunity Advisor
Community Advisor
May 15, 2024

Hi @isinha ,

The ‘Visit number’ dimension reports which visit the visitor is currently on. When a new visit starts, this dimension item increases by 1.

 For example, if the visitor has never been to your site before, their first visit belongs to the dimension item "Visit number 1". If this is the visitor’s 12th visit to your site, they belong to the dimension item "Visit number 12".

Refer below document:

https://experienceleague.adobe.com/en/docs/analytics/components/dimensions/visit-number

 

Krishna_Musku
Community Advisor
Krishna_MuskuCommunity Advisor
Community Advisor
May 15, 2024

@isinha Visit Number accounted to the lifetime of the visitor, not by the reporting time frame.

    Jennifer_Dungan
    Community Advisor and Adobe Champion
    Jennifer_DunganCommunity Advisor and Adobe Champion
    Community Advisor and Adobe Champion
    May 15, 2024

    Yes, as @krishna_musku said, Visit Number is a lifetime metric... so if you have a two year data retention in Adobe, you won't even see "Visit Number 1" for users that started coming to the site more than 2 years ago (and are still identified as the same user)

    J
    JillSt2
    May 15, 2024

    Hi,

     

    What do you mean that "timeSinceLastVisit = newvisitor, Repeat Visitor, Visit number=3" was all on one call?

     

    And, now I also know that you have some sort of custom "New" vs "Return" eVar which I didn't know before..

     

    All the above was based on using "native" Adobe values, such as visit number and calculating a new / return visitor based on that.... 

     

    At this point, I would say whatever you are collecting in eVar4 is wrong and not to be trusted... 

     

    I am assuming it is derived using this extension? https://experienceleague.adobe.com/en/docs/analytics/implementation/vars/plugins/getnewrepeat

     

    But this is based on client set Cookies... these are subject to deletion... but also, these are not based on lifetime like Visit Number...

     

    The default 

    getNewRepeat();

    is only 30 days worth... and most cookies now tend to get deleted after 7 days by a lot of browsers. But even if it stayed for the full 30 days, the user's Visit Number 1 and 2 in your screenshot could have been months ago... You can't mix two differently scope dimensions like this.


    This happened all in the same call:

     

    And yes, they used the Common Web SDK Plugins extension. I'll circle back with the implementation team - they clearly did something wrong!

     

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