Thank you! Does this also include Marketo's Send day. I'm pretty sure it does but looking for confirmation that all activity regardless of Marketo data retention limits becomes part of the persistent profile. 

How long can you store activity event data from Marketo in B2B RTCDP/AEP? I know Marketo does not maintain this data after 90 days but I was under the impression, that like other CDPs, this data can be stored for as long as necessary without much concern in AEP. I have heard talk about there not bei...

Scott ThompsonThrivent Asset ManagementBeeter understanding of Lifecycle setup in Marketo Engage