How long can you store activity event data from Marketo in B2B RTCDP/AEP? I know Marketo does not maintain this data after 90 days but I was under the impression, that like other CDPs, this data can be stored for as long as necessary without much concern in AEP. I have heard talk about there not bei...

Scott ThompsonThrivent Asset ManagementBeeter understanding of Lifecycle setup in Marketo Engage