Thank you for the article link and pointing to the relevant section. This was very helpful. Really appreciate it! Thanks!

Hi - We set up an A/B test to see the effect of content on purchase activity. After a few weeks we ended the activity.  We were curious if the test had any lingering effect on purchase activity. Is it valid to simply extend the dates on the workspace to capture user actions after the Target activity...

Learning enhancements. 

AEP Assistant

Thank you for the notes. This is helpful. What I have learned since posting this is that our site architecture may be involved. Most likely the way these calls are sequenced we are getting more traffic into ExpA because the analytics call triggers before the target call. Through a segment view we ca...

Hi - We are running an experiment to determine the best option to land campaign traffic. The Target Activity is set for all traffic to go to Page A, and 50% of the traffic will be redirected to Page B.  In Analytics, the traffic split is not 50/50. There is an appreciably higher visit count to Exper...