Hello, It could be one of the 3 things happening here, Discount codes are "really" not used in the 85.6% of orders, if this isn't right, then it could be point 2 or 3v23 is not attributing conversion - enable conversion syntax or product sysntax dependent on the use case for products as mentioned he...

Hi Valerie, This will be the destination URL of the link, where the link takes you by clicking on it. More info here: https://experienceleague.adobe.com/docs/experience-platform/edge/data-collection/track-links.html?lang=enThanks,Sarvesh