100% agree, the only way we can move forward is hearing all different kinds of perspectives/approaches. And well said, it really is super early on so I wasn't expecting any immediate fully integrated analytics capabilities by any means!

Appreciate the continued perspectives from you both!

Awesome, thank you

Ahh, that was my fear! I did hear rumblings from our social media team that Threads traffic was overlapping with Instagram. Guess we will play the waiting game. Appreciate the context and speedy response, Jennifer!

Hello! I am trying to see if there is a way to distinctly track referral traffic to my company's site via Threads vs. referral traffic via Instagram? And if so, which metric in Adobe Analytics would be most useful for this (I would assume "Referring Domain")? Appreciate any help or context!