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coamster
Level 2
July 25, 2023
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Differentiating Threads Traffic from Instagram

  • July 25, 2023
  • 2 replies
  • 1735 views

Hello! I am trying to see if there is a way to distinctly track referral traffic to my company's site via Threads vs. referral traffic via Instagram? And if so, which metric in Adobe Analytics would be most useful for this (I would assume "Referring Domain")?

 

Appreciate any help or context!

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Best answer by Jennifer_Dungan

We've been looking into that too... so far is seems to be a hot mess..

 

It's a weird mix of Instagram and direct... what we really need is for Threads to get their act together and provide proper referrals...  I don't know if this is something we can determine properly at this time....

2 replies

Jennifer_Dungan
Community Advisor and Adobe Champion
Jennifer_DunganCommunity Advisor and Adobe ChampionAccepted solution
Community Advisor and Adobe Champion
July 25, 2023

We've been looking into that too... so far is seems to be a hot mess..

 

It's a weird mix of Instagram and direct... what we really need is for Threads to get their act together and provide proper referrals...  I don't know if this is something we can determine properly at this time....

    C
    coamsterAuthor
    Level 2
    July 25, 2023

    Ahh, that was my fear! I did hear rumblings from our social media team that Threads traffic was overlapping with Instagram.

     

    Guess we will play the waiting game. Appreciate the context and speedy response, Jennifer!

      Jennifer_Dungan
      Community Advisor and Adobe Champion
      Jennifer_DunganCommunity Advisor and Adobe Champion
      Community Advisor and Adobe Champion
      July 25, 2023

      You're welcome! If I manage to come up with a solution, I will let you know!

        R
        Community Advisor
        RajeshwariCommunity Advisor
        Community Advisor
        July 26, 2023

        Jennifer is absoulatly righ here. However, you can enable the marketing channel report with query string paramter for Instagram and other reffering domain, which will help you to differentiate traffic.

          Jennifer_Dungan
          Community Advisor and Adobe Champion
          Jennifer_DunganCommunity Advisor and Adobe Champion
          Community Advisor and Adobe Champion
          July 26, 2023

          Yep.. but this will only work for content posted from your internal sources where you can control your campaign codes (utm_source=threads or cid=xxx_xxx_threads_xxx), or from "Share to Threads" commands that are coded for your users from your sites (if anyone has that yet....).. 

           

          Unfortunately, organic posts from users to your sites won't have coverage.... 

           

          But I guess in this case, partial is better than nothing at this point

            C
            coamsterAuthor
            Level 2
            July 26, 2023

            Appreciate the continued perspectives from you both!

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