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macys_dennis
macys_dennis
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Re: Make Marketing Channels Expiration Logic More Consistent - Adobe Analytics 28-12-2020
Yes, totally agree, reflecting this kinda attribution mislead the marketeers.I've one query, this attribution to paid search even after 6 months, is only because user doesn't have more than 30 days of gaps in his visits? if this is the case, we can deduce one more thing here that, that particular user is a frequent visitor to our site and can retarget those set of users easily with lil offers.

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