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shanitco
shanitco
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Hi Drew, thanks for your reply, I'm familiar with the abo... - Adobe Target 24-06-2020
Hi Drew, thanks for your reply, I'm familiar with the above situations. I was hoping to get more insight on @ram_adobe POV on decreasing the significance level (e.g. .05 vs .01) for pages deeper in the conversion funnel for risk management purposes. Some experts have recommended to decrease the significance level for example in checkout pages to reduce the business risk since it's so close to the purchase completion/customer journey. Thank you.

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Re: [AT Community Q&A Coffee Break] 6/24: Ram Parthasarathy, Principal Product Manager Adobe Experience Cloud - Adobe Target 24-06-2020
@ram_adobe Hi, what are your thoughts on adjusting the significance level for pages that are testing different stages in the conversion funnel (e.g. .05 vs .01)?

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