Do you mean that your customer wants to view all AA data in Salesforce too? If so, you will need to build your own integration to export data from AA, then import into Salesforce. How that is done depends on what kinds of data are common in both AA and Salesforce, so that you can not only import the...

It's good that you understand that eVars and Marketing Channels have their own persistences. Lots of people fail to understand that, leading to a lot of misunderstanding. Given your reporting requirements, instead of breaking down by the "utm_campaign" eVar, could you breakdown by Marketing Channel ...

Yes, I would suggest using Tracking Code instead of your eVar123. But based on how Marketing Channels work, I'd recommend the Query String Parameter instead.

Thanks for sharing that! So actually, you want to set your Marketing Channel based on the query parameter. In that case, you can set your Marketing Channel to be based on the Query String Parameter instead of the eVar. In that way, your visitors would get set to that "SEA" Marketing Channel only whe...

Just to clarify: Okay, so the Marketing Channel and Marketing Channel Detail dimensions would always be populated with the same evar123 value for a visitor because the evar value would never change for that visitor due to its visitor expiry and first-touch allocation.   So, in order to have the Att...

I suspect that if your customers are using AA, then they're not going to want a one-size-fits-all "Out of the box" analytics, because organisations that sign up for AA tend to want to customise it to their needs. Having said all that, if you still want to proceed with this approach, then yes, you ca...

As @VaniBhemarasetty said, Marketing Channels have their own expiry and allocation settings. However, you're setting your Marketing Channel based on that "Never" expiry, first-touch allocation eVar123. In that case, eVar123 will never change once it has been set for a visitor. The implication is tha...

Marketing Channels should be able to help you with this, assuming that you have set it up nicely. Since you know that you have traffic coming from External Portal, I assume that you also have a Marketing Channel for that "External Portal" only. Otherwise, all of the traffic from External Portal woul...

Using Adobe Launch probably isn't the correct approach here. This is a SaaS product, like Shopify. I wouldn't expect Shopify to embed a single Adobe Launch property that all of its customers must use (if it supports AA tracking at all). @Kentzhou74 one thing you should consider is that AA is designe...

For Q2, take a look at some articles that you can find by searching for "adobe analytics google analytics".