SpoilerExperimentation will be available in Journeys and Multi-lingual campaigns and journey actions will be possible.  Experimentation will be available in Journeys and Multi-lingual campaigns and journey actions will be possible.  

likely but there is some ambiguity in the schedule. 

@Caveman77 wrote:When will out of the box functionality be rolled out for A/B testing an email campaign and automatically assigning a winner to the remainder without having to build and deploy another campaign.This is currently slated for the 1st half of 2025. The teams are hard at work on it right ...

Hi @j_goetze_5000 Will the profiles in holdout appear in the reporting dataset?  Yes the profiles will appear in the reporting dataset as a holdout. Just remember since they didn't receive an email there won't be any open or clicks. What are the options to edit the conditions of holdout group? Perce...

Thanks that is super helpful!

Hey @Zahid_14 That is a great strategy that a lot of customers have had success with. If you have CJA you can compare the two groups (just make sure to normalize by visitors). I am the product manager who is looking at Control Groups. I am assuming the reason you are after control groups is to measu...