since ‎05-11-2019
‎05-08-2020
cecilieb
Level 1
Re: Digital Assistant & Voice Search : New Evolution In Digital Marketing cecilieb - Adobe Advertising Cloud
Great read. Thank you for sharing. I did a strategy with an organization a few years ago on SEO and SEM for voice search. One of the other things i noticed in the keyword review were the actual voice prompts: "Hi Google..." or "Hi Siri..." Most of the voice search queries did pop out in being more conversational type language. Incorporating voice search optimization techniques (along with a few other things), drove an increase in leads by 36% (and a decrease in CPA) in the first month of impleme...
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Re: Adobe Ad Cloud DSP Certification Exam cecilieb - Adobe Advertising Cloud
Thank you! Just passed it this past weekend.
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Adobe Ad Cloud DSP Certification Exam cecilieb - Adobe Advertising Cloud
Does anyone have any tips or tricks on taking and passing the Adobe DSP Certification exam? I have over 15 years of experience in digital advertising and DSP's, and have significantly improved the performance on client campaigns, but this exam has me stumped. I have gone through all of the learning/training materials at least 3x's. Additional references tend to focus more on search, which I plan to take once i conquer the DSP one. Any help is greatly appreciated.
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