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pk111111
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Using GTM dataLayer with AEP
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pk111111
- Adobe Experience Platform
Hello! A client of our is considering moving to Adobe Experience Platform and RTCDP. They currently use Target and Campaign manager but their analytics tracking is implemented with the Google suite using GA and GTM datalayer. Because of this, I am uncertain on the best approach to send web data to AEP. We want to keep the existing GTM datalayer as recreating a new one could be expensive. Our options for sending data to AEP are either to use Adobe Launch or to write custom JavaScript Alloy send e...

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