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pk111111
pk111111
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Unable to send GA4 data with adobeDataLayer using GTAG extension
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- Adobe Analytics
Hello! I am having difficulty sending data to GA4 using the adobeDataLayer and Acronym's GTAG extension. My rule is successfully fired after the adobeDataLayer.push but an error is causing the GTAG extension to fail. For example, here is the add_to_cart push. adobeDataLayer.push({ 'event': 'add_to_cart', 'ecommerce': { 'items': [{ 'item_name': 'Donut Friday Scented T-Shirt', // Name or ID is required. 'item_id': '67890', 'price': '33.75', 'item_brand': 'Google', 'item_category': 'Apparel', 'item...

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Re: Using GTM dataLayer with AEP
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- Adobe Experience Platform
Thanks for your reply. Our approach was going to use Launch and GTM in combination. The project fell through finally.

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Using GTM dataLayer with AEP
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- Adobe Experience Platform
Hello! A client of our is considering moving to Adobe Experience Platform and RTCDP. They currently use Target and Campaign manager but their analytics tracking is implemented with the Google suite using GA and GTM datalayer. Because of this, I am uncertain on the best approach to send web data to AEP. We want to keep the existing GTM datalayer as recreating a new one could be expensive. Our options for sending data to AEP are either to use Adobe Launch or to write custom JavaScript Alloy send e...

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