since ‎28-10-2019
‎10-12-2020
riccardo_arnald
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A4T - calculated metric lift and confidence
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riccardo_arnald

riccardo_arnald
- Adobe Analytics
Hello everybody, I am a CRO expert inside a big global telco player. Part of my job is building post-analysis dashboards to understand the impact of Adobe Target AB test and personalization activities. We hardly ever use the default / built-in metrics as KPIs to evaluate the test uplift/down lift. Instead, we use calculated metrics but, as far as I know, we need to export data to another tool to calculate lifts and confidence. Do you know if Adobe provides a recommended solution to this issue? @...

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Re: [UPCOMING SKILL BUILDER WEBINAR] 6/4/20 How Adobe.com uses Adobe Sensei AI to Personalize Experiences
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riccardo_arnald

riccardo_arnald
- Adobe Target
HI @Amelia_Waliany , Do you have the recording? Unfortunately I didn't managed to attend it. Many thanks, Riccardo

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