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A4T - calculated metric lift and confidence

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riccardo_arnald
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riccardo_arnald
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09-10-2020

Hello everybody, 

 

I am a CRO expert inside a big global telco player. Part of my job is building post-analysis dashboards to understand the impact of Adobe Target AB test and personalization activities

 

We hardly ever use the default / built-in metrics as KPIs to evaluate the test uplift/down lift. Instead, we use calculated metrics but, as far as I know, we need to export data to another tool to calculate lifts and confidence. 

 

Do you know if Adobe provides a recommended solution to this issue? 

 

@Giulia_Inglardi is taking care of this topic for the broader business audience that is experiencing similar issues.

 

Thanks for the support 🙂 

 

Riccardo Arnaldi