My organization is looking to discontinue our use of Adobe Media
Optimizer and track our Campaigns directly using the Conversion
Classification - s.campaign_variable (text). Has anyone else ever made
this transition before? My research has shown me that there are two
methods, either through UTMs (recommended) or built directly into the
landing pages (IT-intensive). I'm leaning more towards UTM's at this
point, but not sure how to implement that process. When I get to the
Report Suite Manager, I ...