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briant53006590
briant53006590
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Switch from AMO to Campaign Variables - Adobe Analytics 25-11-2019
My organization is looking to discontinue our use of Adobe Media Optimizer and track our Campaigns directly using the Conversion Classification - s.campaign_variable (text). Has anyone else ever made this transition before? My research has shown me that there are two methods, either through UTMs (recommended) or built directly into the landing pages (IT-intensive). I'm leaning more towards UTM's at this point, but not sure how to implement that process. When I get to the Report Suite Manager, I ...

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