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Switch from AMO to Campaign Variables


Level 1

My organization is looking to discontinue our use of Adobe Media Optimizer and track our Campaigns directly using the Conversion Classification - s.campaign_variable (text).  Has anyone else ever made this transition before?  My research has shown me that there are two methods, either through UTMs (recommended) or built directly into the landing pages (IT-intensive).  I'm leaning more towards UTM's at this point, but not sure how to implement that process. When I get to the Report Suite Manager, I have the option to Add or Edit an existing classification, however, regardless of which option I choose, the dialogue box below pops up, and I'm not sure where to go from there:


1 Reply


Level 3


As you are planning to discountinue AMO. I will suggest you to please use Adobe Advertising analytics.

Advertising Analytics overview

This is the best way to transit data from AMO to Advertising analytics


karandeep Singh