Hi,  I have searched far and wide in the documentation but would be great if someone could help me understand (ideally through an example) why the 'marketing channel instances' metric would not be the same as the visits for an individual marketing channel (in my reports, visits > instances for each ...

Hi All,  Another question in my series of basic AA questions #noob  I have been asked to find out "how much time do users spend on our mobile app". From the documentation and answers on this forum, it seems that the 'average session length (mobile)' is the correct calculated metric for this question...

Makes sense - i agree, i would weight the version with the higher traffic more heavily and implement Exp B universally. Thanks!

Thank you for the answer - i should have been more clear, my mistake. 1- the conversion metric is the same for both versions of the test 2- the test is in the same country (Hong Kong) and the website offers both languages for visitors, with the Chinese version of the page having significantly higher...

Thank you for the answer - i should have been more clear, my mistake.

Yes, the activity was created on A4T and we used a custom analytics metric (form submissions) to compare.

Hi,  I recently ran an A/B test on two versions of the same page - an english version and a chinese version - the results were pushed to Adobe Analytics. The results are the opposite i.e. the chinese version shows that the experience B (experiment) was the winner, whereas in the english version of t...