since ‎30-06-2019
‎23-07-2020
bilalhowdoiuseA
Level 1
Marketing channel instances not equal to visits...why?
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bilalhowdoiuseA

bilalhowdoiuseA
- Adobe Analytics
Hi, I have searched far and wide in the documentation but would be great if someone could help me understand (ideally through an example) why the 'marketing channel instances' metric would not be the same as the visits for an individual marketing channel (in my reports, visits > instances for each marketing channel...i am using last touch btw). If i come via referrer A onto the website, this is registered as 1 instance and 1 visit for the referrer channel. I do not understand why for every visit...

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Time spent using mobile app - Average session length interpretation?
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bilalhowdoiuseA

bilalhowdoiuseA
- Adobe Analytics
Hi All, Another question in my series of basic AA questions #noob I have been asked to find out "how much time do users spend on our mobile app". From the documentation and answers on this forum, it seems that the 'average session length (mobile)' is the correct calculated metric for this question. My question: 1- How do we interpret the number? E.g. 00:30:00 for May'20 indicates that on average, people spent 30 mins using the app, across launches? This seems fairly high for a 'financial industr...

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Re: Interpreting AT test result when the control is winne...
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bilalhowdoiuseA

bilalhowdoiuseA
- Adobe Target
Makes sense - i agree, i would weight the version with the higher traffic more heavily and implement Exp B universally. Thanks!

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Re: Interpreting AT test result when the control is winne...
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bilalhowdoiuseA

bilalhowdoiuseA
- Adobe Target
Thank you for the answer - i should have been more clear, my mistake. 1- the conversion metric is the same for both versions of the test 2- the test is in the same country (Hong Kong) and the website offers both languages for visitors, with the Chinese version of the page having significantly higher traffic. The interesting dilemma is wether to deploy the winning version of the test on BOTH the versions, as the experience has to be the same, however the English visitors did not show a positive r...

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Re: Interpreting AT test result when the control is winne...
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bilalhowdoiuseA

bilalhowdoiuseA
- Adobe Target
Thank you for the answer - i should have been more clear, my mistake.

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Re: Interpreting AT test result when the control is winne...
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bilalhowdoiuseA

bilalhowdoiuseA
- Adobe Target
Yes, the activity was created on A4T and we used a custom analytics metric (form submissions) to compare.

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Interpreting AT test result when the control is winner in one version, and the test is successful in the other version.
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bilalhowdoiuseA

bilalhowdoiuseA
- Adobe Target
Hi, I recently ran an A/B test on two versions of the same page - an english version and a chinese version - the results were pushed to Adobe Analytics. The results are the opposite i.e. the chinese version shows that the experience B (experiment) was the winner, whereas in the english version of the test, experience A (control) was the winner. The winner is based on a conversion metric..Point to note: the chinese version of the site receives significantly more traffic and conversion. My questio...

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