Hi, I have searched far and wide in the documentation but would be great
if someone could help me understand (ideally through an example) why the
'marketing channel instances' metric would not be the same as the visits
for an individual marketing channel (in my reports, visits > instances
for each marketing channel...i am using last touch btw). If i come via
referrer A onto the website, this is registered as 1 instance and 1
visit for the referrer channel. I do not understand why for every visit...
Hi All, Another question in my series of basic AA questions #noob I have
been asked to find out "how much time do users spend on our mobile app".
From the documentation and answers on this forum, it seems that the
'average session length (mobile)' is the correct calculated metric for
this question. My question: 1- How do we interpret the number? E.g.
00:30:00 for May'20 indicates that on average, people spent 30 mins
using the app, across launches? This seems fairly high for a 'financial
Thank you for the answer - i should have been more clear, my mistake. 1-
the conversion metric is the same for both versions of the test 2- the
test is in the same country (Hong Kong) and the website offers both
languages for visitors, with the Chinese version of the page having
significantly higher traffic. The interesting dilemma is wether to
deploy the winning version of the test on BOTH the versions, as the
experience has to be the same, however the English visitors did not show
a positive r...
Hi, I recently ran an A/B test on two versions of the same page - an
english version and a chinese version - the results were pushed to Adobe
Analytics. The results are the opposite i.e. the chinese version shows
that the experience B (experiment) was the winner, whereas in the
english version of the test, experience A (control) was the winner. The
winner is based on a conversion metric..Point to note: the chinese
version of the site receives significantly more traffic and conversion.