The necessary amount of cost model coverage and revenue model coverage is qualitative and varies by portfolio; in general, the portfolio needs a reasonable number of bid units with cost models and revenue models relative to the portfolio budget. For example, a portfolio with a daily budget of $10,00...

How much model coverage is adequate?

You’ve likely chosen the incorrect setup type for your script. Based on the contents of the script, the editor was expecting HTML, but you set the script to Javascript or vice versa. For example: if your script contains <script> tags, but you set the script up as Javascript, you will receive this er...

I'm getting the following error:Unexpected token: operator (<) (line: X, col: Y)What's wrong with my code?

There are two possible reasons for a rule to fire inconsistently:Does the event action incite a link to load? If so, the rule may not have enough time to fire before the new page loads. You need to check the box within the rule identifier indicating Delay link activation. This keeps the activated li...

It seems like my rules aren't firing consistently when I expect them to. What can I check to resolve this?

There is likely a code conflict with the linker link feature. Navigate to your analytics tool within your web property and click the settings gear icon next to the tool. Expand the General tab of the settings. Under Global Settings, you can control the linker link functionality. From here, you can e...

When I click an internal link on my site, a new window opens when it should not. How do I control the linker link?

Check and see what type of script you are using and the load option you have chosen for the rule. If you use sequential html, then your rule must be set to load at Bottom / Top of Page. The script will not work if the rule is set to load Onload or DOM ready.

My third-party or custom script does not trigger when my page load rule fires. What might be wrong with my rule?