No. The "Multiple" setting for the "Auto adjust campaign budget limits" feature is a safety net for overspending, but it is not a budget control feature. If your campaigns keep hitting their budget caps, your portfolio performance may be affected, so increase the campaign budgets accordingly.

Instead of ever changing the campaign budgets, can I adjust the auto-adjust multiple to control spend?

It's possible for a portfolio to have higher revenue model coverage than cost model coverage in either of the following scenarios:One or more of the bid units received revenue in the past and have revenue models, but they have received little or no traffic recently and therefore have no cost models....

How can a portfolio have higher revenue model coverage than cost model coverage?

Simulations predict the total revenue (including delayed revenue) that the clicks that occur on the day of the simulation will receive over time. For example, if you run a simulation today, it will predict the total revenue that today's clicks will earn, including all future revenue for those clicks...

Do simulations reflect revenue by click date or by transaction date?

Facebook shows only the one or two highest-performing ads in a campaign (that is, the ads with the highest click-through rates); the other ads in the campaign will not receive impressions. Therefore, if two ads are receiving impressions, and the click-through rate for one of them drops because of au...

What causes Facebook ads to stop receiving impressions?

No. AdLens will adjust the budget limits based on spend forecasts for the campaigns, which are based on portfolio level-budgets. When measured across a seven-day average, the portfolio budget will be close to the daily budget specified for the portfolio.

If all the campaign budgets for all campaigns in a portfolio are adjusted, won’t that lead to a massive overspend?