Analytics counts a visit each time a server call occurs with a Visit Page Number equal to 1. And this default functionality in Adobe Analytics. You can create a custom report around this in Adobe Analytics.Thanks!

First-touch:- The first marketing channel to engage a visitor.Technically, the first-touch channel is an eVar with original expiration.This will not change the source in first-touch until this will not expire the Adobe Analytics cookie or time range of first-touch is exist in the cookie. So first-to...

Below you can see that how Adobe analytics counts page views and bounces:-Page Views:- A trended report that displays the number of times your website pages were viewed for the selected time period (hour, day, week, month, quarter, or year). This report allows you to track page views for each page o...

If your client is not using Google Analytics 360 then keep Google Analytics implemented as it is on the website. Start Adobe Analytics implementation from the scratch. Although there is no process to migrate Google Analytics to Adobe Analytics.Hope this helps!Thanks!