since ‎11-12-2018
‎10-12-2019
adityatarun_kpm
Level 1
Business Use Case on Attribution feature
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adityatarun_kpm

adityatarun_kpm
- Adobe Analytics
Hi Everyone,As Attribution feature has been included in Analysis Workspace for quite sometime, are there any business case which shows how usage of various attribution models such as First touch, Last touch, Linear, J Curve etc have been useful for business. How should the reports generated in Attribution panel be inferred so as to make any business decision related to it.Regards,Aditya Tarun

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