Business Use Case on Attribution feature

Avatar

Avatar

adityatarun_kpm

Avatar

adityatarun_kpm

adityatarun_kpm

12-12-2018

Hi Everyone,

As Attribution feature has been included in Analysis Workspace for quite sometime, are there any business case which shows how usage of various attribution models such as First touch, Last touch, Linear, J Curve etc have been useful for business. How should the reports generated in Attribution panel be inferred so as to make any business decision related to it.

Regards,

Aditya Tarun

1 Comment (1 New)
1 Comment

Avatar

Avatar

jen_lasser

Moderator

Avatar

jen_lasser

Moderator

jen_lasser
Moderator

29-07-2019

We've documented use cases for each model in the AIQ documentation, under the "Attribution Model" section: Attribution IQ overview

Additionally, if you'd like to hear more use cases from other customers, please re-file this as a discussion topic (instead of an Idea).