Business Use Case on Attribution feature



Hi Everyone,

As Attribution feature has been included in Analysis Workspace for quite sometime, are there any business case which shows how usage of various attribution models such as First touch, Last touch, Linear, J Curve etc have been useful for business. How should the reports generated in Attribution panel be inferred so as to make any business decision related to it.


Aditya Tarun

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We've documented use cases for each model in the AIQ documentation, under the "Attribution Model" section: Attribution IQ overview

Additionally, if you'd like to hear more use cases from other customers, please re-file this as a discussion topic (instead of an Idea).