since ‎10-01-2019
‎10-12-2019
robert_yocum
Level 2
Re: Impression Pixel Tracking Question
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robert_yocum

robert_yocum
- Adobe Audience Manager
I think I confused my question a bit, but you may have answered indirectly.The help article I posted says to use the following as a rule for building the pixels:http://clientname.demdex.net/event?d_event=imp&d_src=datasource_id&d_site=siteID&d_creative=creative_id&d_adgroup=adgroup_id&d_placement=placement_id&d_campaign=campaign_id[&d_cid=(GAID|IDFA)%01 DPUUID]&d_bust=cache buster valueWhat isn't clear to me is what the signal keys will look like from this URL so that I can build Traits. Based o...

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Impression Pixel Tracking Question
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robert_yocum

robert_yocum
- Adobe Audience Manager
We're looking at improving our impression tracking in AAM and the page Capturing Campaign Impression Data via Pixel Calls looks to be very helpful.Unfortunately, it isn't clear what Signals would be passed to AAM by these pixels so that we can create our Traits appropriately.At a guess, we'd set up rule-based traits looking at the variables like d_adgroup, but we may be wrong. We also don't have a simple way to test, so thought I'd ask here first. A search did not reveal anything obvious to me e...

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Process SAINT Classifications into AAM
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robert_yocum

robert_yocum
- Adobe Audience Manager
It would be really useful to be able to have SAINT Classifications show up in AAM as signals so we can build traits from them. This would let us vastly improve how we report on traffic within Adobe Analytics while preserving our ability to segment audiences in AAM.

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Re: Is there a way to reference variables created via classifications (based on evars or props) in Audience Manager?
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robert_yocum

robert_yocum
- Adobe Audience Manager
It's not clear to me how a Derived Signal can help with realizing AAM Traits based on SAINT Classification data. It seems that the signal for the Classification never reaches AAM in the first place.Can you clarify, please?

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Re: Recommended Minimum Trait/Segment Size for Model?
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robert_yocum

robert_yocum
- Adobe Audience Manager
Noted. Is there a minimum target overlap we should use as a baseline?Thank You,Robert Yocum | Marketing TechnologyEsri | 380 New York St | Redlands, CA 92373 | USAT 909 793 2853 x2942 | M 909 633 3747 | ryocum@esri.com | esri.comTHE SCIENCE OF WHERE ™

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Recommended Minimum Trait/Segment Size for Model?
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robert_yocum

robert_yocum
- Adobe Audience Manager
Is there a recommended minimum audience size to use for creating Models? We were trying to see if there is documentation on this, but couldn't find it.We want to document how high a success metric needs to be before the Model feature creates a useful Look a Like model? For instance, can we safely state that if you don't have at least 200 devices in your trait or segment feeding the model, you should wait the build the model until there is at least that level of success?Thanks in advance.

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Re: Customer Attributes in AA and Onboarding data in AAM
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robert_yocum

robert_yocum
- Adobe Audience Manager
That helps a bit.I guess I'm confused why Customer Attributes, as part of the Core services, don't show up in any way in AAM. That seems counter-intuitive to how the rest of the platform operates.But, understood that Customer Attributes don't show up in AAM (at this time, at least), and we should load data into both the Customer Attributes Core Services and the offline data in AAM to make full use of the data across the platform.If I'm wrong about Customer Attributes, I could use some help bette...

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Re: Customer Attributes in AA and Onboarding data in AAM
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robert_yocum

robert_yocum
- Adobe Audience Manager
The scenarios will be any of the above depending on each specific campaign we run. The need is a basic understanding of how these features overlap or don't, which doesn't appear to exist in the documentation anywhere that I have found so far.Based on the response so far, keeping the data in both sides is the best bet so we have flexibility to use it as needed whatever comes up.That said, are we correct in understanding that a Customer Attribute in Analytics will not create a Signal in AAM for us...

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Customer Attributes in AA and Onboarding data in AAM
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robert_yocum

robert_yocum
- Adobe Audience Manager
Can someone help use understand how loading data into Analytics Customer Attributes affects what's available to use for traits in AAM? We are loading offline data into both systems, but want to make sure that we aren't doubling up the data load as a result.

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Order of Operations for a Site Visit
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robert_yocum

robert_yocum
- Adobe Experience Cloud
We’re prepping some internal presentations about our martech stack. We'd like to show information about the order of operations of what Adobe services fire when a visit to our site occurs.We know that Launch, Sites, Target, Assets, Audience Manager, and Analytics would all engage at some point between when the page is requested and when the server returns the page to the browser, but we’re curious what happens in what order. This can help us better utilize the various parts of the Adobe platform...

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Re: Audiences based on Company of a Visitor
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robert_yocum

robert_yocum
- Adobe Audience Manager
We haven't seen any Marketplace offerings that help to zero in on company yet, but will keep looking. If there are recommendations to explore, we'd love to review those.

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Re: Audiences based on Company of a Visitor
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robert_yocum

robert_yocum
- Adobe Audience Manager
We suspected as much, but how would we get the modeling to focus on a precise company list?

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Audiences based on Company of a Visitor
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robert_yocum

robert_yocum
- Adobe Audience Manager
We are interested in building audiences that are built based on Company data.The scenario is something like the following:We publish an ad and track visits to the site with specific URL parametersWe use a service like Demandbase or D&B to identify the company of people who click thru on our adAll of this is recorded in Adobe Analytics as dimensions as well as Audience Manager as TraitsAs a company responds, we'd like to target other people at that company with a similar ad to expand our reachEss...

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