So with the first scenario, the Exp A/Control would not have any personalized content on it but targets to both audiences and the personalized content would be present on Exp B. Correct? For your second option, I can't run three tests on the same page at the same time correct?

I think I might still be misunderstanding this setup just a bit still. If my three variations of content are 1. Control 2. Local Audience 3. Tourist Audience how do I maintain 50% of traffic towards control and then split the remaining based on geo experience?

That's it! Apparently, I just needed lunch as I had been staring at that page before and couldn't remember the context. Thank you. So one experience will be local(50 miles) traffic and the other will be the rest of the nation. Since my two experiences are provided different content based on which th...

I don't think that is quite right. The test would need to have 1 or 2 controls, with one experience designed specifically for local traffic and another designed specifically for tourism traffic. The audiences would be driven by GEO.

My team is stuck on this being an A/B test rather than if the control performs better than a customized experience. My original plan was to send 50% of the traffic to the control and 25% to Exp B and 25% to Exp C. The results of B and C would be combined because the primary goal of the test is to ju...