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elisabethb84684
Community profile elisabethb84684 Level 2
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Joined the community 04-04-2018 9:43:20 AM
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Re: Customer journey beyond last touch
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elisabethb84684
- Adobe Analytics
Awesome! Will Attribution IQ be Session/Cookie based or will there be capability to do cross device analysis?

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Re: Customer journey beyond last touch
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- Adobe Analytics
Thanks for the info! Will we need to have Adobe Sensei in order to utilize Attribution IQ?

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Customer journey beyond last touch
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- Adobe Analytics
I'm sure many other companies are asking the same question - how do we measure and understand each customer touch point before their final step of making a purchase. We are striving to create a better experience for our customers throughout their entire path to purchase. Currently we are only utilizing Adobe Analytics as a last touch analysis platform. What tools or methods would you suggest to dig deeper into the customer journey to make better and unique experiences with each customer? Thank y...

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