Awesome! Will Attribution IQ be Session/Cookie based or will there be capability to do cross device analysis?

Thanks for the info! Will we need to have Adobe Sensei in order to utilize Attribution IQ?

I'm sure many other companies are asking the same question - how do we measure and understand each customer touch point before their final step of making a purchase.  We are striving to create a better experience for our customers throughout their entire path to purchase.  Currently we are only util...