In my understanding this is how it works - An ID Sync is established when a user authenticates. The ID Sync is tied to demdex cookie. Therefore, as long as cookie is active Last Auth works.Cheers!

Hi,Since Salesforce have got their own DMP, I doubt there would be an out of the box integration of Salesforce email delivery platform with Audience Manager.In my opinion, the best way to integrate these would be through a standard ID Sync process of AAM where Salesforce/email hashed ID would be considered a CRM ID.You might want to check out the Customer ID method of ID Sync in Adobe's documentation for details on the ID Sync process.I have done the similar thing in the past for integrating wit...

Hi Suhas,While the client care's answer is very relevant, there are a few more factors that you would want to consider. - The offline segments are expected to be passed on to Target when there is an ID Sync in place. - AAM links device profiles to MID/UUID and passes that to Target. - The authenticated profles (in case of Current Authenticated merge rule) are attached to the CID instead. - If your segments are based off current authenticated merge rule, then you would need to pass the CID along ...

AAM doesn't capture or allow sending in PII. So, what it is that you are trying to encrypt?