While the idea of marketing to people based on their location is nothing
new, according to a research there is an expected increase in the use of
geo-fencing to grow to $2.4 billion by 2023 as mobile usage is
increasing.With geo-fencing, you can do real-time targeting based on a
user’s location. A target area can be within few miles of a restaurant
and when a user enters or leaves this area, they receive a push
notification, text message or some other form of marketing
communication.According to...
Hello, Yes there is a tutorial section available in Ad Cloud DSP as
well. If you see a blue question mark on the bottom right hand side of
the platform, please click on it & you can browse through the
interactive tutorial tagged with specific topics. Cheers,Shivani
Hi Roshan, If you are specifically talking about AMO, yes you can label
to identify different themes of campaigns, ad groups, keywords and ads
through label classification. Cheers,Shivani
AI in marketing is the use of customer data, machine learning and other
computational concepts to predict consumer’s action. With AI, businesses
can create great marketing analytics techniques to focus on the
potential customers. This may help digital marketers feed customers with
the right content on the right channel at the right time. Why is AI
Marketing important?AI Marketing allows marketers to crunch huge amounts
of promoting data analytics from social media, emails and website in
relative...
Digital marketing is a growing, multi-billion-dollar market. The sheer
size of this market tempts hackers & criminals to create
techniques/technologies to steal money from the advertisers.Ad fraud
phenomenon exists since beginning of digital advertising, but in recent
years it has been gaining traction as the RTB (real time bidding) model
is now being widely adopted. That’s because, the fragmented nature of
RTB makes easier to commit & conceal fraud.Have you ever wondered, how
much of the intern...
Yes so every campaign, RLSA or Non-RLSA has some assisted bid units as
well converting bid units. That essentially means, some ad groups with
bid modifiers will perform better compared to other.RegardsShivani
Hey nigo_dh,If your portfolio has only RLSA campaigns, would you mind
explaining how do you identify which bid units have a large share of
RLSA exposure? The reason I am asking this is because, RLSA is a
targeting method wherein all entities falling under a particular RLSA
target would have equal exposure and applying bid modifiers boost/reduce
any particular target(including the associated entities).However if
you're facing CPC inflation issues, you can always restrict it to a
minimum & maximu...
That's fine, adding bid modifiers certainly boost the cpcs for the
respective entities to the specific limit & that is what they meant
for!Considering the case you've mentioned above, it doesn't looks like
the manual versus auto RLSA scenario.However, you should segregate the
RLSA and non RLSA campaigns in separate portfolios - this would help you
to view the segmented performance and you can easily depict the type of
campaigns generating inaccuracies.Moreover, if you are facing
inaccuracies in ...
Hi Niels,Hope you're doing well!Ad group level RLSA targets are required
as a prerequisite in Ad cloud only if you are opting in for
Auto-optimize bid adjustment feature or you want adobe recommended
audience bid adjustments for your RLSA targets. Ad cloud will not lead
to cost inaccuracies even if the RLSA target is defined at ad group
level/campaign level/manual bid adjustment because, the forecasting(cost
& revenue models) hierarchy includes bid unit-level forecasts and
portfolio-level foreca...
Hey Rama,The hosts in the AMO - Database - User device service are
responsible to hold the AMO customer data in postgres database. 'Is it
possible to request that only data is stored in local DB (Oracle or
Postgres)?' - Not sure about this one.Regards,Shivani
Hi Rama,Hope you're doing well!AMO currently maintains 2 different
database systems (Postgres and Oracle) for reporting purposes. Oracle,
the main database system for AMO Data Warehousing/Reporting.Hope this
helps!However, your second question is not clear. Can you please
precisely explain?Regards,Shivani Aggarwal
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