since ‎01-09-2017
‎27-05-2020
shivania1923929
Level 2
Re: Goal in DSP shivania1923929 - Adobe Advertising Cloud
Hi Clare, It generally takes about 1-2 hours to gets populated in DSP. Hope this helps!Shivani
821
Views
0
Likes
0
Answers
Marketers, Are You Tapping Geo-Fencing To Its Fullest? shivania1923929 - Adobe Advertising Cloud
While the idea of marketing to people based on their location is nothing new, according to a research there is an expected increase in the use of geo-fencing to grow to $2.4 billion by 2023 as mobile usage is increasing.With geo-fencing, you can do real-time targeting based on a user’s location. A target area can be within few miles of a restaurant and when a user enters or leaves this area, they receive a push notification, text message or some other form of marketing communication.According to...
2501
Views
3
Likes
1
Comments
Re: DSP documentation shivania1923929 - Adobe Advertising Cloud
Hello, Yes there is a tutorial section available in Ad Cloud DSP as well. If you see a blue question mark on the bottom right hand side of the platform, please click on it & you can browse through the interactive tutorial tagged with specific topics. Cheers,Shivani
2343
Views
0
Likes
0
Answers
Re: Ad ID Tracking shivania1923929 - Adobe Advertising Cloud
Hi Roshan, If you are specifically talking about AMO, yes you can label to identify different themes of campaigns, ad groups, keywords and ads through label classification. Cheers,Shivani
2456
Views
0
Likes
0
Answers
Re: Reinventing The Customer Experience – Key Ideas to Retain Customers During The COVID 19 Situation shivania1923929 - Adobe Advertising Cloud
Thanks for sharing essential aspects in these unprecedented times. Good read Divya!
2899
Views
1
Like
0
Comments
Marketing - Powered by AI shivania1923929 - Adobe Advertising Cloud
AI in marketing is the use of customer data, machine learning and other computational concepts to predict consumer’s action. With AI, businesses can create great marketing analytics techniques to focus on the potential customers. This may help digital marketers feed customers with the right content on the right channel at the right time. Why is AI Marketing important?AI Marketing allows marketers to crunch huge amounts of promoting data analytics from social media, emails and website in relative...
4040
Views
9
Likes
2
Comments
Digital Ad Fraud shivania1923929 - Adobe Advertising Cloud
Digital marketing is a growing, multi-billion-dollar market. The sheer size of this market tempts hackers & criminals to create techniques/technologies to steal money from the advertisers.Ad fraud phenomenon exists since beginning of digital advertising, but in recent years it has been gaining traction as the RTB (real time bidding) model is now being widely adopted. That’s because, the fragmented nature of RTB makes easier to commit & conceal fraud.Have you ever wondered, how much of the intern...
1789
Views
3
Likes
0
Comments
Re: RLSA Bid Adjustments: optimized vs. manual shivania1923929 - Adobe Advertising Cloud
Yes so every campaign, RLSA or Non-RLSA has some assisted bid units as well converting bid units. That essentially means, some ad groups with bid modifiers will perform better compared to other.RegardsShivani
10184
Views
0
Likes
0
Replies
Re: RLSA Bid Adjustments: optimized vs. manual shivania1923929 - Adobe Advertising Cloud
Hey nigo_dh​,If your portfolio has only RLSA campaigns, would you mind explaining how do you identify which bid units have a large share of RLSA exposure? The reason I am asking this is because, RLSA is a targeting method wherein all entities falling under a particular RLSA target would have equal exposure and applying bid modifiers boost/reduce any particular target(including the associated entities).However if you're facing CPC inflation issues, you can always restrict it to a minimum & maximu...
10183
Views
0
Likes
0
Replies
Re: RLSA Bid Adjustments: optimized vs. manual shivania1923929 - Adobe Advertising Cloud
That's fine, adding bid modifiers certainly boost the cpcs for the respective entities to the specific limit & that is what they meant for!Considering the case you've mentioned above, it doesn't looks like the manual versus auto RLSA scenario.However, you should segregate the RLSA and non RLSA campaigns in separate portfolios - this would help you to view the segmented performance and you can easily depict the type of campaigns generating inaccuracies.Moreover, if you are facing inaccuracies in ...
10184
Views
0
Likes
0
Replies
Re: RLSA Bid Adjustments: optimized vs. manual shivania1923929 - Adobe Advertising Cloud
Hi Niels,Hope you're doing well!Ad group level RLSA targets are required as a prerequisite in Ad cloud only if you are opting in for Auto-optimize bid adjustment feature or you want adobe recommended audience bid adjustments for your RLSA targets. Ad cloud will not lead to cost inaccuracies even if the RLSA target is defined at ad group level/campaign level/manual bid adjustment because, the forecasting(cost & revenue models) hierarchy includes bid unit-level forecasts and portfolio-level foreca...
10184
Views
0
Likes
0
Replies
Re: AMO Installation with Only Data on a Different Cloud shivania1923929 - Adobe Advertising Cloud
Hey Rama,The hosts in the AMO - Database - User device service are responsible to hold the AMO customer data in postgres database. 'Is it possible to request that only data is stored in local DB (Oracle or Postgres)?' - Not sure about this one.Regards,Shivani
1725
Views
0
Likes
0
Answers
Re: AMO Installation with Only Data on a Different Cloud shivania1923929 - Adobe Advertising Cloud
Hi Rama,Hope you're doing well!AMO currently maintains 2 different database systems (Postgres and Oracle) for reporting purposes. Oracle, the main database system for AMO Data Warehousing/Reporting.Hope this helps!However, your second question is not clear. Can you please precisely explain?Regards,Shivani Aggarwal
1706
Views
0
Likes
0
Answers