since ‎20-07-2017
‎10-12-2019
acumen
Level 1
Re: Add page URL as default breakdown in data warehouse acumen - Adobe Analytics
Yes, I completely agree! I was literally SHOCKED when I realized that URL was not included in the data warehouse. This is the most obvious element to include, it blows my mind why it was missed. Matt, to answer your question: Without this feature, you cannot determine the difference between paid and organic search in the data warehouse because the Omniture data warehouse also does not include a paid/natural flag! Since I'm in charge of Search Analytics, this is a serious problem.
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Re: % Based Alerts for relative changes in behavior acumen - Adobe Analytics
Actually, I'd like to see alerts based on statistical ranges, not percentage of previous period. So if traffic exceeds 1.x standard deviations form the average for that period over a trailing period, alert me. In my case, I look at data that falls outside the 95th percentile confidence interval for the trailing last six weeks or so. So if Mondays traffic is above the average for a Monday over the previous six weeks by greater than 1.645 standard deviations (.05 confidence interval) then flag me.
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Remove case-sensitivity of report filters acumen - Adobe Analytics
In Legacy Excel Client, you're able to build a list of (for example) keywords with the "select specific" tab. The keywords you select will be pulled into the resulting report without regard for case. The new Report Builder has more advanced list capabilities, allowing you to pluck your items out of a search or link directly from the spreadsheet. unfortunately, both methods are now CASE SENSITIVE!!! The problem comes when you're trying to do trended keyword analysis. Users change case all the tim...
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Re: Report Statistics acumen - Adobe Analytics
I absolutely agree with this. I pull this data down into Excel so that I can calculate whether or not a data point falls outside of 95% confidence interval ranges. It's nice to see, for example, that traffic was up on Monday, but is that spike statistically significant for a Monday when compared to all Mondays over the trailing last six weeks? It's the difference between data and actionable information! I also run linear regressions on my trended keyword data to determine if the slope for certai...
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