Hi Robert,Following link will help you to understand Customer Attributes:Customer attributesInbound Customer Data Ingestion FAQ Hope these links will help you to clarify the understanding between 2 approaches.

There is small correction needed here in basic understanding here.Customer Attribute is available at Experience Cloud Core services level and not at Analytics level.What is usually directly available as traits in AAM is evars configured in Adobe Analytics.Customer Attributes is usually sitting outsi...

Hi Robert,This would depend on what scenario at hand you want to solve.If you have scenario where you want to segment-unsegment customer based on 3rd party data, keep this data on both sides - AAM and Customer Attributes.If your scenario does not required real-time qualification/dis-qualification fo...