Hi Robert,Following link will help you to understand Customer
Attributes:Customer attributesInbound Customer Data Ingestion FAQ Hope
these links will help you to clarify the understanding between 2
There is small correction needed here in basic understanding
here.Customer Attribute is available at Experience Cloud Core services
level and not at Analytics level.What is usually directly available as
traits in AAM is evars configured in Adobe Analytics.Customer Attributes
is usually sitting outside of Adobe Analytics and inside of Experience
Cloud core services.Hence, all the customer attributes loaded need/will
not get automatically created as traits or signals in AAM.
Hi jeffnomina,Yes your approach is correct to maximise the coverage of
visitors.This in turn leads you to be more specific/sophisticated in
your approach towards respective channel related marketing and hence
impact to conversion.
Hi Robert,This would depend on what scenario at hand you want to
solve.If you have scenario where you want to segment-unsegment customer
based on 3rd party data, keep this data on both sides - AAM and Customer
Attributes.If your scenario does not required real-time
qualification/dis-qualification for a segment for same page/next page
level personalization, you can load it only in AAM or only in Customer
Attributes to achieve this.Provide more details on what scenario, you
are trying to achieve a...