There is small correction needed here in basic understanding here.Customer Attribute is available at Experience Cloud Core services level and not at Analytics level.What is usually directly available as traits in AAM is evars configured in Adobe Analytics.Customer Attributes is usually sitting outside of Adobe Analytics and inside of Experience Cloud core services.Hence, all the customer attributes loaded need/will not get automatically created as traits or signals in AAM.

Hi jeffnomina​,Yes your approach is correct to maximise the coverage of visitors.This in turn leads you to be more specific/sophisticated in your approach towards respective channel related marketing and hence impact to conversion.

Hi Robert,This would depend on what scenario at hand you want to solve.If you have scenario where you want to segment-unsegment customer based on 3rd party data, keep this data on both sides - AAM and Customer Attributes.If your scenario does not required real-time qualification/dis-qualification for a segment for same page/next page level personalization, you can load it only in AAM or only in Customer Attributes to achieve this.Provide more details on what scenario, you are trying to achieve a...