Hi Alice and welcome to the world of Adobe Analytics. So your question is pretty generic and a typical marketing attribution case so there are a few items to look at to get you where you want to go I ll break it down in a few steps.   1 setup tracking codes https://experienceleague.adobe.com/docs/an...

Hi Steve so this seems to be a QA issue and understanding if some of teh following are happening:- Any edge case where page views are missed due to some sort of bug - users able to make a purchase via a flow where tagging is not in place - users making a purchase via a non web interface so ERP regis...

As Jen alluded to will need more of pixel code to help troubleshoot can you publish entire pixel code (then obfuscate and private elements).

Hi both previous mentions(Jennifer and Kaya) are great sources to eliminate potential causes. I also would check with your  IT in case and penetration or load testing was done.

You can also use character map. Windows and Mac have them I find for multiple charachters can be quick alternative and then stops teh extra window pop ups.   GLTU

a few things to be carefule off. The master tab file format what application are you opening it up with? Be careful as excel can corrupt it and make it casue import errors I recommend a text editor like BBedit(or newer counterpart)    Also is your 1st column the actual Key column? your example looks...

So evar dimension duration, type and related definitions all lie under Admin, report suites, conversion variables. Each evar will have all pertinent lifecycle information you want.   GLTU

In work space build a sample reportlet capturing your desired metrics aligning to you API query as closely as possible. Then enable debug mode on widget(actual bug).     Then option click icon. choose sparkline as one option, it will present xml, output as well a cURL contents.   GLTU

One thing the PowerBI connector cant do that Adobe data does is some data de duplication. Maybe try pageviews to check as that shouldn't be different to verify. Also remeber if you have any segements when comparing to use same ones adobe has in Powerbi connector.   Also in adobe check attribution th...

You need to look at Adobe triggers, Its a way to connect Adobe Analytics segments and rules, to then allow them to be tied to Adobe campaign flows for more dynamic marketing based on interaction rules.   GLTU