Thank you - thats what I thought. It just seems extremely low considering its the homepage banner with a large CTA for a very successful product. I was wondering if something wasn't reporting properly.

I have been running a test for just over a week, tracking a GIF vs static image. For reporting, we wanted to see how many people clicked the CTA on each version of the page. I selected the clicked an element section when selecting reporting type, and did it all through Target rather than analytics. ...