Initially spotted issue doing a cross tab analysis on first touch/last touch marketing channels. A lot of orders with a last touch marketing channel of natural search or paid search had a first touch channel of session refresh. So I created a visit segment where a marketing channel hit of session re...

We are seeing quite a few visits with more than one marketing channel in the same visit. The first channel is usually session refresh followed by a different marketing channel e.g natural search. I wonder if anyone else has experienced this and how you have you fixed it.. One school of thought is it...