Over the time period that you used with that freeform table, were there new versions of your app? If so, I believe new app versions will cause the Experience Cloud ID Service to reset its ID for identifying visitors. If that is correct, then that will "inflate" the number of unique visitors.

Unfortunately, your screenshot wasn't uploaded properly in your post. Can you please edit your post with the screenshot?

By itself, Adobe Launch (or what is called Adobe Experience Platform (AEP) Tags, nowadays) doesn't really send those network requests. Rather, Launch loads the necessary JavaScript, in this case, the Adobe Analytics' AppMeasurement.js, and that latter code sends the network requests. I don't know of...

Regarding your inconsistent data tracking, I have some questions: How are you setting the "Adobe_Ecid" data element?For the Rule that tracks this session ID, what is the event(s) that triggers the Rule? Getting the ECID reliably can be tricky, because it depends on when the browser runs the various ...

Assuming your search terms are tracked in an eVar, and your clicked items in another eVar, then you can use the inter-dimensional flows feature of the Flow visualisation to get what you want. See the documentation and video at https://experienceleague.adobe.com/docs/analytics/analyze/analysis-worksp...

It doesn't matter that you're using 2 different Tags properties for mobile app and website. Ultimately, as you've described, the data gets collected together in the same report suite, and that's where you're running your reports. The thing to remember, though, is how AA identifies visitors. With bot...

The link that you provided is to import the data from your paid media systems into Adobe Analytics via Data Sources. This can certainly be automated in 1 of 2 ways: FTP or API. See https://experienceleague.adobe.com/docs/analytics/import/data-sources/datasrc-how-data-sources-works.html?lang=en. Alte...

You can use ACDL with any website and with any content management system. See https://github.com/adobe/adobe-client-data-layer/wiki

That is correct. A simple example is the average speed of a car. Let's say a car travels the following: 100km in 2 hours60km in 3 hours200km in 2.5 hours The average speed per segment is: 100km / 2 hours = 50km/h60km / 3 hours = 20km/h200km / 2.5 hours = 80km/h And the average speed for the entire j...

Are you calculating an average of an average? For example, for Page Views / Visit, are you calculating (4.60 + 3.23 + 2.19 + ...) / (count of rows in the freeform table) ? If so, then that's a wrong calculation methodology. You can't just calculate an average of an average like that. So for Page Vie...