I'm trying to prepare for the Business Practitioner exam but I'm having
a hard time finding information on adobe's strategy from a theoretical
standpoint. I get how to make reports, etc and there's a ton of
documentation on how to do it. But for questions like, "what is adobe
analytics methodology for visitors", I can't find any documentation on
that kind of stuff. With Google Analytics, it's everywhere. If you want
to learn GA, the theory is well documented. With Adobe, you have to buy
into the...