No More Waiting for Batch Audience Evaluation via UI in Adobe Experience Platform!

[Parvesh_Parmar]

The biggest challenges with AEP/AJO was the long wait time for batch audience evaluation via UI. Every time we created a batch audience, we had to wait an entire day for it to process overnight. This made it hard to launch campaigns quickly or react to customer needs in real time.

Now, with Flexible Audience Evaluation, you can evaluate batch segmentation on-demand—whenever you need it! No more waiting for the nightly run—just evaluate, activate, and launch your campaigns instantly.

https://experienceleague.adobe.com/en/docs/experience-platform/segmentation/methods/flexible-audienc...

What are your thoughts on this? Is it going to be impactful in your project?

[DavidRoss91 · Accepted solution]

@Parvesh_Parmar  it seemed promising, until I read this note:

• You have a maximum of 50 flexible audience evaluation runs per year per production sandbox.
• You can only select a maximum of 20 audiences per flexible audience evaluation run.

This maximum could be hit within days for some organizations...

[jayakrishnaaparthasarathy]

Hi @Parvesh_Parmar  - This feature is undoubtedly promising, allowing us to quickly identify qualified profiles once the audience is created (though we have API to know but cannot extend like this FAE). However, it's not surprising that Adobe has set some limitations, which can be challenging for companies looking to exceed the specified limits. Hopefully, Adobe will consider extending these limitations in the future based on organizational demand.

[stephentmerkle]

This is definitely a capability that is helpful. Given the current guardrails, best practice is to view the monitoring tab to see how many times audiences have been evaluated in your sandbox that day, before attempting to run the evaluation job. It is possible that other users within your org may have already triggered the flexible audience evaluation that day or even reached the twice/day limit without you knowing. 

Another best practice, when using flexible evaluation, would be to coordinate with other users within your sandbox to potentially pool together up to 20 audiences to evaluate together at the same time instead of separately. 

It would be nice for the monitoring dashboard to have a pop-up informing the user of the following metrics before they trigger the job:

• How many flexible evaluation runs have been executed that day
• How many flexible evaluation runs have been executed so far this year in the current sandbox

Of course, asking the AI Assistant the above questions is a viable alternative as well.