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[Mentor Sheejo Rapheal] Adobe Real-Time CDP Community Mentorship Program 2024

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Administrator

Hello Team,

Welcome to the Adobe Real-Time CDP Community Mentorship Program 2024! This is the featured Community Discussion/Contextual thread for your Adobe Real-Time CDP Community Mentor, Sheejo Rapheal!

Sheejo will be your dedicated mentor, providing valuable support and guidance on your Adobe Real-Time CDP queries as you upskill yourself and prepare for Real-Time CDP certification throughout the program.

Know your Mentor Sheejo Rapheal (aka @sheejo  )

Sheejo is Leading different lines of businesses' AEP applications in Vanguard.

Aspirants mapped to Sheejo
1) Sanmathi Kumar aka @SanmathiKumar 
2) Emily Rapp aka @EmilyRa5 
3) Hita Prem aka @Hitaprem 
4) Aruna Surukunta aka @Anny0505 
5) Amy Wright aka @AmyWr 
6) Ying Liu aka @Ying_Liu 
7) Kishore Reddy C aka @Kishore_Reddy 
Mangesh Kaurase aka @Mangeshkaurase 
9) Sheyla Sanchez aka @snchez 
10) John Wiley  aka @CGWILEY 
11) Solvd Inc aka @Narendra0105 
12) Wiley aka @CALINTI 

How to participate in the program

  • Post your Questions in this thread to connect with your Mentor, Sheejo Rapheal, and fellow Aspirant peers.
  • Stand a chance to win the ‘Most Engaging Aspirant’ recognition from your mentor by participating in a weekly quiz.
  • Test your knowledge by replying to the unresolved questions in the Real-Time CDP and AEP community and tag your Mentor to get recognized as an ‘Exceptional Contributor’ by your mentor.
  • Stick to the schedule to cover one module/week and clear Adobe Real-Time CDP Certification during the program: July 15 – Aug 30

Suggested Next Steps for Aspirants:

  • Update your Community Profile photo with your latest headshot to stand out to your Mentor and Peer Aspirants.
  • "Like" this thread to confirm your participation in the program.
  • Introduce yourself to Sheejo Rapheal and your Aspirant peers by Replying to this Thread! Break the ice by introducing yourself (location, org/ company, etc.) and your experience with/ interest in Adobe DX stack. 
  • Post your Questions to this thread as you begin learning more about the  Adobe Real-Time CDP Business Practitioner Professional Certification (Exam ID: AD0-E602)
  • Stick to schedule and ensure you track your progress in the exam prep guide.
  • Test your learning by replying to weekly quiz by your mentor
  • Practice the modules by replying to unresolved queries in the AEP community & RTCDP Community and tag your mentor. 

Remember that every post / like / comment you make in your contextual thread and the Real-time CDP Community throughout the program helps increase your chance to be recognized by your Mentor and win exclusive Adobe swag, so bring your best efforts!

We wish you all the best as you embark on this learning experience!

34 Replies

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Level 4

Hello Team
@SanmathiKumar,@EmilyRa5, @Hitaprem,@Anny0505,@AmyWr,@Ying_Liu,@Kishore_Reddy @Mangeshkaurase ,@snchez 
,@CGWILEY ,@Narendra0105 ,@CALINTI 

 

Quiz 1

 

I hope everyone had a good weekend. I am assuming that you have all gone through the learning documentation (whatever links I provided). Please find the questions below that are related to XDM Schema concepts. Feel free to post your understanding of the questions and let me know if you need any help. I will add more questions shortly.

 

What is AEP, and what are the uses for AEP?

What are the data behaviors in the XDM System?

What is a schema?

What is the XDM Individual Profile?

What is the XDM Experience Event?

What are Identities in AEP?

What is identityMap in AEP?

Where is the Catalog data stored?

What is a dataset, and what's the use of the dataset?

What is a Query service in AEP, and what is the use?

What is Real-Time Customer Profile ?

What are the building blocks of a schema?

What are classes and fieldgroups in AEP? What is the use of them?

Thanks

Sheejo Rapheal

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Level 2

What is AEP, and what are the uses for AEP?

- Data management platform by Adobe, you can create profile, audiences, real time audience data

What are the data behaviors in the XDM System?

What is a schema?

- the structure of a dataset stored in the system

What is the XDM Individual Profile?

- A customer with all its identifying attributes

What is the XDM Experience Event?

- an action performed by a customer - like add to cart

What are Identities in AEP?

- unique identifiers that differentiate between each individual (like email)

What is identityMap in AEP?

- map of all identities??

Where is the Catalog data stored?

- Data Lake

What is a dataset, and what's the use of the dataset?

- where all the data is stored according ot the schema input at first

What is a Query service in AEP, and what is the use?

- We can use a Query language like SQL to perform Data Analysis

What is Real-Time Customer Profile ?

-customer data accessible in real time?

What are the building blocks of a schema?

-lasses, datatypes, and field groups

What are classes and fieldgroups in AEP? What is the use of them?

-A Class is a set of properties, and field groups add more information to a class for further use?

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Level 2

What is AEP, and what are the uses for AEP?

Adobe Experience Platform (AEP) is an open system designed to help businesses deliver personalized customer experiences across various channels in real-time. It is a comprehensive customer data platform (CDP) that centralizes and standardizes customer data and content from multiple sources, to achieve 360-degree view of the customer.

 

Uses:

  • Combines data from multiple sources to build comprehensive profiles of each customer, providing a single view of their interactions and behaviors.
  • Collects and updates real time data from various channels, allowing for immediate segmentation and personalized experiences based on the most current information.
  • Offers tools for analyzing customer data, generating detailed reports, and gaining actionable insights to drive strategic decisions and understand customer trends.
  • Manages data according to privacy regulations like GDPR and CCPA, and maintains high data quality through rigorous validation and governance practices.
  • Seamlessly connects with other Adobe products for marketing, analytics, and advertising, as well as supports integrations with external systems and custom solutions.
  • Utilizes a data lake and structured data sets to efficiently store and handle vast amounts of data, enabling easy access and management for analysis and reporting.

What are the data behaviors in the XDM System?

Record - Record data in AEP refers to static or relatively stable information about entities, such as customers, products, or transactions. This type of data typically captures attributes or properties that describe these entities. Record data can be updated, but changes are not as frequent as in time series data. Used for building and maintaining customer profiles, product catalogs, and other static datasets.

 

TimeSeries - Time series data in AEP refers to data that captures events or interactions over time. This type of data is temporal and is typically used to record changes, activities, or behaviors at specific points in time. Used for tracking customer behaviors, website interactions, transaction histories, and any other time-dependent activities.

 

Ad-hoc - Captures fields that are specific to a single dataset. Ad-hoc schemas are used in various data ingestion workflows within Experience Platform, including ingesting CSV files and creating certain types of source connections.

 

What is a schema?

Schema defines the structure and format of data, providing a blueprint for how data is organized, stored, and interpreted within the platform. Schemas in AEP are based on the Experience Data Model (XDM), which standardizes data across different sources and systems, ensuring consistency and follows the same structure, making it easier to integrate and analyze. It Enhances data governance by enforcing structure and validation rules, ensuring data quality and compliance.

 

What is the XDM Individual Profile?

The XDM Individual Profile is a key component within the AEP's Experience Data Model (XDM) that defines the schema for customer profile data. This schema standardizes the way customer information is structured, stored, and utilized across different systems and applications within the platform. It includes demographic details, preferences, transaction history, and other relevant attributes.

 

What is the XDM Experience Event?

The XDM Experience Event schema in AEP is designed to capture and represent events or interactions that a customer has with a brand. These events are typically time-stamped and detail specific actions taken by the customer, enabling real-time and historical analysis of customer behavior. It includes records specific actions or interactions such as page views, clicks, purchases, and form submissions.

 

What are Identities in AEP?

Identity is an unique data to an entity. It is an attributes used to recognize and distinguish individual customers across different channels, devices, and systems. Managing identity effectively is crucial for creating a unified customer profile, enabling personalized experiences, and ensuring accurate data integration. Identity namespace and value is the two main element in identity. We can say two types of identifiers such as unique identifiers (eg., email address, customer ID...) and device identifiers (Cookies, Device IDs and mobile advertising IDs)

 

What is identity Map in AEP?

The identity Map in AEP is a key component for managing and unifying customer identities. It maps multiple identifiers to a single profile, providing a comprehensive and accurate view of each customer, supporting real-time updates, and ensuring effective data integration and personalization.

 

Where is the Catalog data stored?

Catalog data is stored in the Data Lake as files and directories, which serves as a centralized repository for managing and integrating various types of data, including product information and metadata. The Data Lake supports real-time updates, data governance, and integration with other services, facilitating effective data management and utilization for personalized customer experiences and insights.

 

What is a dataset, and what's the use of the dataset?

A dataset in AEP is a storage and management construct for a collection of data. It stores data in a table format where:

 

Schema: Represents the columns, defining the structure and attributes of the data.

Fields: Represent the rows, each row corresponding to a specific data record.

 

Additionally, datasets include metadata that describes various aspects of the stored data, providing context and enhancing data management and utilization.

 

What is a Query service in AEP, and what is the use?

Query Service is a powerful tool that allows users to perform complex queries and analyses on data stored within the platform. It is designed to help users extract insights, generate reports, and support data-driven decision-making by providing a robust querying interface.

 

Uses:

  • Using queries, we can join different tables within the data lake to create new datasets.
  • Queries enable the creation of detailed reports based on specific data criteria and business needs.
  • They are also used to develop dashboards and visualizations, presenting data in a meaningful way.
  • Additionally, queries can be utilized to create fields based on specific conditions, ensuring that data is ingested according to the criteria provided.

 

What is Real-Time Customer Profile?

A real-time customer profile in AEP gives a complete and up-to-date view of a customer by combining and updating data from various sources as soon as it's available. It helps in delivering personalized experiences, making quick decisions, and maintaining a consistent customer view across different channels.

 

What are the building blocks of a schema?

The building blocks for a schema in AEP include fields, data types, classes, field groups, schema extensions, schema validation, relationships, metadata, and inheritance. These components work together to define the structure and organization of data, ensuring effective data management and integration.

 

What are classes and field groups in AEP? What is the use of them?

Class - Classes define the main structure and meaning of the data they represent such as record or timeseries.

 

There are three types of classes:

XDM Individual Profile: Defines the schema for individual customer profiles, capturing attributes like name, email, demographics, and preferences.

XDM Experience Event: Defines the schema for experience events, capturing interactions and behaviors such as page views, clicks, and purchases.

Lookup or Custom Classes: Organizations can create custom classes to meet specific business needs and data requirements.

 

Field groups - Field groups are reusable sets of related fields that you can include in a schema. They help organize and manage data by grouping fields that often go together, making schema creation more consistent and efficient. AEP has some standard field groups for different types of schemas. For example, individual schemas have field groups like Consents and Preferences and Demographic Details, while experience event schemas have field groups like Healthcare Member Details and Commerce Details.

 

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Level 4

Hello Team

 

Please cover the below link:
https://experienceleague.adobe.com/en/docs/experience-platform/profile/home

 

This module will help you to understand the importance of Profiles, how profiles are created, use of profiles, profile data store, merge policies, Union schemas, how to ingest the data to profile...etc.. Once you cover this, we will start to learn how to create segmentation/Audiences, use of Audiences, how we can activate the audiences.

If you have more free time, please go through
Exam Prep Guide (rockinfo.com)


Thank you
Sheejo Rapheal

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Level 4

Team
The below questions will help you to understand the pattern for the real Practitioners exam. Please try to answer:

A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.

What must they do in order to complete the new destination creation?

A.) Move to the activation flow
B.) Select an audience
C.) Create their own marketing action


Question No. 2
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.

Which type of evaluating segment should the practitioner use?

A.) Streaming segmentation
B.) Edge segmentation
C.) Batch segmentation


Question No. 3
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.

For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

A.)
Linkedin Matched Audiences connection
Google Customer Match connection
Facebook connection
B.)
Amazon S3 connection
Salesforce Marketing Cloud connection
C.)
Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Google Customer Match connection

Question No. 4
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

A.) Add all segments to a destination
B.) Create a scheduled segment
C.) Add all segments to schedule

Question No. 5
An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.

Which type of destination should the practitioner use?

A.) Streaming Profile Export Destination
B.) Connection
C.) Extension

 

Thanks
Sheejo Rapheal

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Level 2

Question No. 1

A Real-Time CDP Business Practitioner must create a new destination. As the final step in creating the new destination, they are unable to indicate the intent for which data will be exported to the destination.

What must they do in order to complete the new destination creation?

Ans: B) Select an audience


Question No. 2
A Real-Time CDP Business Practitioner wants to create a customer segment to enable same page and next page personalization use cases.

Which type of evaluating segment should the practitioner use?

Ans: B) Edge segmentation


Question No. 3
A Real-Time CDP customer wants to share a customer segment using the identity namespace personalEmail.address across marketing channels.

For which destinations must these email addresses be transformed into the SHA256 format as the target identity?

Ans: C.)
Facebook connection
Salesforce Marketing Cloud connection
Linkedin Matched Audiences connection
Google Customer Match connection

 

Question No. 4
A Real-time CDP Business Practitioner must enable a scheduled evaluation of an organization's segments How should the segments be toggled on?

Ans: B.) Create a scheduled segment

 

Note: Initially, you need to create a scheduled segment to set the timing for evaluation. Then, enable the "Schedule All Audiences" toggle found under Audience -> Browse.

 

Question No. 5
An Adobe Real-Time CDP Business Practitioner wants to forward raw website events to an analytics destination in real-time rather than sending a segment using a cookie identifier.

Which type of destination should the practitioner use?

Ans: A.) Streaming Profile Export Destination

 

@sheejoI tried to answer all the questions. Please review and let me know if any answers are incorrect.

 

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Level 4

Hello @SanmathiKumar,@EmilyRa5, @Hitaprem,@Anny0505,@AmyWr,@Ying_Liu,@Kishore_Reddy @Mangeshkaurase ,@snchez 
,@CGWILEY ,@Narendra0105 ,@CALINTI 

Second set of questions. Please try. 

Question 1
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)

A.Use data to design new customer experiences.
B.Creating data policies and applying them to datasets and fields.
C.Creating batch integrations and data schemas.
D.Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.



Question 2
Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.

Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

A.CPM
B.Time-to-market
C.CPA
D.AOV



Question 3
A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.

Which two attributes could be used to understand high-value prospects? (Choose two.)

A.Number of bank accounts
B.Household income
C.Credit score
D.Bitcoin price



Question 4
A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

A.Create multiple segments which OR each age group attribute with athletic shoe purchaser events
B.Divide the size of each age group segment into the total sum of all purchaser events to get percentage splits for analysis
C.Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
D.Create multiple segments which AND each age group attribute with athletic shoe purchaser events



Question 5
A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.

What explains why the segment size which includes both forms is 12,000?

A.3,000 people filled out form 1 or form 2
B.12,000 people out both form 1 and form 2
C.3,000 people filled out both form 1 and form 2

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Level 2

Question 1

B D


Question 2

B C


Question 3

B C


Question 4

C D

Question 5

C

Avatar

Level 2

Question 1
A Data Steward was recently hired to ensure data governance for a large insurance company. Which two roles will be part of their main job assignment? (Choose two.)

Answer:
B. Creating data policies and applying them to datasets and fields.
D. Reviewing data, datasets, and data samples to apply and manage metadata usage labeling.


Question 2
Before using Adobe Real-Time CDR a telecommunications company was directly uploading a segment of likely-to-churn customers from SalesForce Marketing Cloud into Facebook for its social campaigns every 7 days. Now, the company can stream this data into RTCDP for segmentation and share with the Facebook connector in near real-time.

Which two metrics can be tracked to calculate the value of RTCDP for this customer? (Choose two.)

Answers:
B. Time-to-market
C. CPA

 

Question 3
A financial services start-up implements Adobe Real-Time CDP and ingests third-party data with lead information. The start-up provides credit cards with crypto currency bonus offers.

Which two attributes could be used to understand high-value prospects? (Choose two.)

Answers:
B. Household income
C. Credit score

Question 4
A retailer who is an Adobe Real-Time CDP (RTCDP) customer wants to understand the percentage split of different age groups who buy their athletic shoes to help inform which age group to reach in their next shoe marketing campaign.

Which two steps should the retailer take to analyze their shoe segment in this way using RTCDP? (Choose two.)

Answers:
C. Divide the size of each age group segment into the total sum of athletic shoe purchaser events to get percentage splits for analysis
D. Create multiple segments which AND each age group attribute with athletic shoe purchaser events


Question 5
A publication who is an Adobe Real-Time CDP customer wants to reach users who filled out different forms to subscribe to newsletters on their site. When they create one segment of form 1 the size is 5,000 profiles. When they create a second segment of people who filled out form 2 the size is 10,000 profiles. However, when they create a segment that includes form 1 OR form 2, the number of subscribers is 12,000.

What explains why the segment size which includes both forms is 12,000?

Answer:
C.3,000 people filled out both form 1 and form 2

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Level 2

Hi Sheejo, we are coming to the end of the mentorship program! What more do you suggest we cover before taking the certification?