In 2021, we introduced Segment Match to enable the sharing of audiences between and within Adobe Real-Time CDP customers. In early 2025, we took a significant step forward with the launch of Adobe Real-Time CDP Collaboration a simplified, interoperable and privacy-centric audience collaboration application that empowers any two entities, from brands to publishers to media networks, to work together discover, reach and measure their audiences. Real-Time CDP Collaboration, embedded within Real-Time CDP, will be Adobe’s long-term approach to provide customers with data collaboration capabilities.
What you stand to gain by adopting Real-Time CDP Collaboration for your collaboration needs:
- Improved and Simplified Collaboration Experience: Leverage Real-Time CDP Collaboration's easy to use workflows to discover partners, identify audience insights, activate and measure.
- Action on New Use Cases: Benefit from actioning on paid media use cases, co-marketing , intra company collaboration and more.
- Greater Flexibility: Easily collaborate across the ecosystem by using data partners, identity providers, and data warehouses of your choosing.
What should you do next? We encourage you to begin using Real-Time CDP Collaboration as soon as possible. Our teams are here to support your transition every step of the way.
- Resources: Check out our Get Started Guide to ensure a smooth adoption and transition.
- Support: Reach out to your Adobe account team or support representative for tailored assistance or to discuss specific migration requirements.
Thank you for trusting Adobe with your collaboration needs. We are committed to helping you unlock even greater value with Real-Time CDP Collaboration.
For more information, please review our official documentation or contact your Adobe representative.
