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How can I find Customer's Life Time Value(LTV) using the AEP UI?

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Level 3

Is there any way that we can use directly to calculate the Customer Life Time Value through AEP-RTCDP, which Marketeer can directly use to find their customer's Lifer Time Value using AEP UI, I found a way using Data Distiller, but I don't think that Marketer can write so much SQL queries.

 

So Just looking for any way that can help me to draw some business decision based on my customer's LTV.

1 Solução aceita

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Resposta correta de
Level 3

consider using computer attributes, and it is then available as an attribute which can be leveraged by marketers. if it can be calculated using query service then to an extent you can try to get it done using computed attributes.

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Resposta correta de
Level 3

consider using computer attributes, and it is then available as an attribute which can be leveraged by marketers. if it can be calculated using query service then to an extent you can try to get it done using computed attributes.

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Hi @Shubham_AEP,

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Sukrity Wadhwa