Federated Audience Composition now HIPAA READY - Unlocking New Possibilities for Healthcare
We are excited to share that Federated Audience Composition in Adobe Experience Platform is HIPAA ready and available to healthcare customers who are looking for zero-data copy solutions. Healthcare customers can now create and enrich profiles and audiences from enterprise data, without moving that data into Adobe Experience Platform.
Key Benefits for Customers
Legal and Regulatory Alignment:
Federated Audience Composition now ensures that all data handling within the platform aligns with HIPAA standards, dramatically reducing legal and compliance risks for healthcare organizations. Customers can confidently manage sensitive health data for marketing and personalization.
Secure Data Federation:
Healthcare providers can safely access data for marketing use cases from their enterprise data warehouse without compromising privacy or security. Federated Audience Composition does not store any customer data, and sensitive information remains within your chosen databases.
Robust Governance, Privacy & Security Features
Federated Audience Composition is built on strict principles to empower security for enterprise and healthcare customers:
- Data Governance & Usage Labels:
Label datasets and fields with data usage labels to automatically enforce governance policies and legal restrictions, ensuring appropriate protections and proper handling of health and personal information.
- Privacy Service & Consent Enforcement:
Federated Audience Composition leverages Adobe Experience Platform Privacy Service, enabling organizations to access and delete customer data in response to privacy or data subject requests—essential for HIPAA, GDPR, and CCPA compliance. Consent policies are enforced so audience activation always respects customer preferences.
- Advanced Security Controls:
- Encryption at Rest and In Transit: All customer data is encrypted, both at rest and in transit, with support for customer-managed encryption keys.
- Access Control: Role-based and field-level access controls allow administrators to restrict exposure of sensitive information by responsibility.
- Audit Trails: Every create, read, update, and delete action is logged to support compliance audits and accountability.
- Data Localization: Federated Audience Composition does not store data, and integration with external databases respects data residency through region-based sandboxes.
A Milestone for Healthcare Data Excellence
By becoming HIPAA ready, Federated Audience Composition opens the door for healthcare customers to securely curate and activate high-value audiences while maintaining strict privacy standards.
For more on these features, visit the official documentation: Privacy and Security in Federated Audience Composition.
To see what else has released for Federated Audience Composition, visit the Release Notes documentation: What’s new in Federated Audience Composition.
